#491: On a Mission to be the World’s Best Loyalty Company: Ellipsis & Co

In this episode, join us for an insightful conversation with https://www.linkedin.com/in/davidwparsons/ (David Parsons), the Co-Founder and CEO of https://www.ellipsisandco.com (Ellipsis and Co), an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome. Discover the evolution of the loyalty landscape in Australia over the past two decades, as Dave Parsons shares his experiences as an early pioneer in this field. Learn about the highs, lows, and game-changing moments that have shaped the industry, and gain valuable insights into the tips and hints from this seasoned loyalty professional. Explore how Ellipsis and Co utilizes proprietary methods and data-driven insights to design, implement, operate, and optimize customer loyalty programs and initiatives, delivering state-of-the-art services that not only grow customer value but also optimize overall performance. Hosted by https://www.linkedin.com/in/carlyneubauer/ (Carly Neubauer) Show notes: 1) https://www.linkedin.com/in/luigi-marandola-9a7632/ (⁠)https://www.linkedin.com/in/davidwparsons/ (David Parsons) 2) https://corporate.visa.com/en/careers.html (⁠)https://www.ellipsisandco.com/ (Ellipsis and Co⁠)