#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds

Today's episode is available as a podcast on "https://letstalkloyalty.com/ (Let's Talk Loyalty)" and in video format on https://letstalkloyalty.com/loyalty-tv/ (www.Loyalty.TV). This episode features another iconic brand - https://www.mgmresorts.com/en.html (MGM Resorts)! Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas. Our guests are https://www.linkedin.com/in/anilmansu/ (Anil Mansukhani), Vice President Loyalty Marketing and https://www.linkedin.com/in/beck-sundquist/ (Beck Sundquist), the Vice President of Product Management at MGM Resorts International. Enjoy the show! Show Notes: 1) https://www.linkedin.com/in/anilmansu/ (Anil Mansukhani⁠) 2) https://www.linkedin.com/in/beck-sundquist/ (Beck Sundquist) 3) https://www.mgmresorts.com/en.html (MGM Resorts⁠) 4) https://www.mgmresorts.com/en/mgm-rewards.html (MGM Rewards) 5) https://letstalkloyalty.com/videos/mgm-resorts-international-leveraging-loyalty-to-win-hearts-and-minds/ (Watch this episode at www,Loyalty.TV)