#514: A New World Order to Categorize Loyalty Business Models

This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts https://www.linkedin.com/in/billhanifin/ (Bill Hanifin) and https://www.linkedin.com/in/aarondauphinee/ (Aaron Dauphinee) had about Loyalty Business Models. Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market. The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples. Next Month’s topic: Key Performance Indicators. Show Notes: 1) https://www.linkedin.com/in/carlyneubauer/ (⁠⁠⁠⁠⁠)https://www.linkedin.com/in/aarondauphinee/ (⁠⁠Aaron Dauphinee⁠⁠⁠) 2) https://www.linkedin.com/in/paulat/ (⁠⁠⁠⁠⁠)https://www.linkedin.com/in/billhanifin/ (⁠⁠Bill Hanifin⁠⁠⁠) 3) https://thewisemarketer.com/ (⁠⁠⁠⁠⁠⁠The Wise Marketer )