#56: Head for Points - Interview with the UK's leading website for frequent flyers

https://www.linkedin.com/in/headforpoints/ (Rob Burgess) is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit cards in the UK market. Rob personally boasts over 1 million Avios points, 1 million Virgin Flying Club miles and over 6 million airline, hotel and credit card points. He created https://www.headforpoints.com/ (HeadForPoints.com) as a platform to share his ideas on how to get the best value from these loyalty assets, and now boasts an extra-ordinary community of 50,000 UK travel consumers who all love being recognised and rewarded for their loyalty! As a past winner of 'Editor of the Year' at the Business Travel Journalism Awards, Rob has successfully achieved what many digital entrepreneurs dream of, having left a traditional corporate career and created a compelling digital business publication that is loved by readers who enjoy his highly informed, yet independent view. Rob also acts as a consultant to the loyalty industry, focusing on the development of reward schemes which are attractive to consumers whilst cost effective for the sponsor. In this episode of http://letstalkloyalty.com/ (Let's Talk Loyalty), we discuss how loyalty leaders can and should connect with thought leaders online. We also discuss some extra-ordinary loyalty leaders in the UK beyond travel, including https://www.johnlewis.com/ (John Lewis departments stores) and the iconic Danish café brand - https://www.joejuice.com/ (Joe and the Juice). Show Notes: 1) https://www.linkedin.com/in/headforpoints/ (Rob Burgess) - Founder and Editor - Head for Points 2) https://www.headforpoints.com/ (HeadforPoints) - the UK's biggest frequent flyer and business travel website 3) https://podcasts.apple.com/us/podcast/43-edgy-eccentric-driving-loyalty-the-danish-way/id1488936982?i=1000493519176 (Podcast Episode / Audio Article) about https://www.joejuice.com/ (Joe and The Juice )