#59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty

Today's episode of http://letstalkloyalty.com/ (Let's Talk Loyalty )showcases https://emea.epsilon.com/letstalkloyalty?utm_source=letstalkloyalty&utm_medium=website&utm_campaign=LTL&utm_content= (Epsilon's) latest loyalty learnings from two of their senior Directors, featuring https://www.linkedin.com/in/tamaraoliverio/ (Tamara Oliverio) as Senior Director of Loyalty and Customer Experience, as well as https://www.linkedin.com/in/julia-smith-691b587/ (Julie Smith) as Vice President of Loyalty Technology. Listen to this episode to learn how the US market is evolving dramatically at the moment, including brands re-inventing their programs to respond to the changing perception of what customers find valuable. Key insights include a significant shift towards "contactless loyalty" and how to approach the complex process of effective loyalty program evolution. We also discuss how brands continue to capture data, with consumers increasingly expecting it to be useful in real ways and in real time. This episode includes fascinating insights on designing and optimising loyalty programmes from some industry experts who clearly love loyalty. This episode is sponsored by Epsilon. Show Notes: 1) https://www.linkedin.com/in/tamaraoliverio/ (Tamara Oliverio) - Senior Director of Loyalty and Customer Experience and CLMP 2) https://www.linkedin.com/in/julia-smith-691b587/ (Julie Smith), Vice President, Loyalty Technology 3) https://emea.epsilon.com/letstalkloyalty?utm_source=letstalkloyalty&utm_medium=website&utm_campaign=LTL&utm_content= (Epsilon Europe website) including https://emea.epsilon.com/resources (Loyalty week webinars), the https://emea.epsilon.com/letstalkloyalty (Forrester Assessment Tool and the Guide to Contactless Loyalty ) 4) https://us.epsilon.com/blog (Epsilon USA) - loyalty articles and content 5) https://podcasts.apple.com/ie/podcast/33-loyalty-insights-from-epsilon/id1477471222?i=1000473087179 (#33: Loyalty Insights from Epsilon) 6) https://podcasts.apple.com/ie/podcast/masters-of-scale-with-reid-hoffman/id1227971746 (Masters of Scale )podcast 7) https://www.foresightfactory.co/ (Foresight Factory), http://trendspottr.com/ (Trend Spottr )and https://www.trendhunter.com/about-trend-hunter (Trend Hunter)