#67: Loyalty for Small Companies - Driving Lucrative Loyalty

Today's episode of http://letstalkloyalty.com/ (Let's Talk Loyalty) features some important concepts that go back the basics of how companies connect with their customers, featuring an interview with https://www.linkedin.com/in/alicudby/ (Ali Cudby), best selling author of "https://alignmintforgrowth.com/book/ (Keep Your Customers)" - who focuses on driving customer loyalty in small and medium-sized companies in the US. Ali introduces simple yet powerful concepts that are often neglected as companies grow, including the importance of a customer-facing mission statement and key policies to guide customer engagement in a way that drives "lucrative loyalty". We discuss the increasing trend for paid loyalty with renewal-based businesses and subscription options emerging in new and unexpected sectors, as well as important insights on the concept of "hidden revenue" - an effective tool that can drive true customer loyalty in a way that most companies neglect. As one of our closing episodes of 2020, we share some hopes and goals for 2021 as the "new normal" begins to unfold. Show Notes: 1) https://www.linkedin.com/in/alicudby/ (Ali Cudby) - Managing Director, https://alignmintforgrowth.com/ (Alignmint Strategies ) 2) https://www.clustertruck.com/ (Cluster Truck )Food Delivery 3) https://www.soapboxsoaps.com/pages/ourmission (Soapbox) - Hygiene Products with a Social Mission