#80: Loyalty Trends in APAC by Epsilon's Ashish Sinha

As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global trends in loyalty as we settle in to 2021. Today's episode features an interview with https://www.linkedin.com/in/ashishsinha2/ (Ashish Sinha), who shares some great insights from his role as Managing Director for Epsilon in Asia Pacific, including his increased focus on the Middle East region. We share stories of innovative loyalty initiatives in eCommerce, as well as some key loyalty principles he is seeing, such as consumer demand for trust and real relationships with brands beyond just transactions. This episode is sponsored by Epsilon. Show Notes: 1) https://www.linkedin.com/in/ashishsinha2/ (Ashish Sinha - Managing Director - Epsilon APAC and MEA) 2) https://apac.epsilon.com/award-winning-marketing-case-studies (Epsilon APAC) 3) https://us.coca-cola.com/insiders-club/ (Coca Cola Insider's Club ) 4) https://podcasts.apple.com/ie/podcast/46-dells-global-loyalty-lead-exploring-gamification/id1477471222?i=1000486551051 (Dell Talks Loyalty and Gamification - Episode #46 of "Let's Talk Loyalty" )