347: Women in supply chain™, Seretha Willingham

Seretha Willingham talks about her career; swapping the corporate world for entrepreneurship; scaling a business during a pandemic; & the secret to her success [06.49] An introduction to Brian and SEKO. [08.20] How the pandemic impacted supply chain, boosted #e-commerce, and changed #last-mile delivery forever. [10.32] The importance of real-time feedback, like reviews and star ratings; and how that customer experience data is pulling supply chain teams together with other business areas, such as marketing and finance, to enhance collaboration and improve strategy. [12.56] A closer look at the emerging market trends for 2023, and the reverse bullwhip effect the industry is experiencing as it settles, post-pandemic. [16.53] From diversifying sourcing to improved #collaboration, what companies can do to prepare themselves for the unexpected. [21.02] The power of #partnership; why it can bring benefits across multiple business areas other than just supply chain; and what it’s like to partner with SEKO. [26.18] The importance of offering different delivery options, and using that data to test and experiment. [30.02] Why the word ‘visibility’ is over-used, and what it means for last-mile delivery. [34.51] The future for SEKO.