55. How I Built A Successful Career As A Lettering Artist — Dream Assignments, Building A Team, Navigating The Covid-19, And Impacting The Life And Businesses Of Other Artists (Ft. Mike Rosado)

In this episode I feature a conversation that I had a few weeks ago on The Pencil Pushers Podcast with Mike Rosado. As you know, I like featuring accomplished artists on this podcast to unveil strategies that could help you unlock your creative potential and make a living with your skills. Now, I’m sharing this episode because it unveils my own path as a lettering artist: how I left everything behind and moved from South America to Europe and pivoted careers, the steps I took to start my lettering studio and get my first clients, the skills that I had to acquire to “make it” as an artist, build a team, and land dream assignments — including insights on how I navigated the Covid-19 pandemic to shape a new vision for my business that now propels other lettering artists and illustrators forward. I hope that this episode will show you what’s possible for you as an artist and will provide you with some insights and tactics that you can use to shape your own path. Find the entire show notes at martinaflor.com/podcast

Om Podcasten

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.