More Leads = Less Business: How to Raise Your Lead Gen Game w/Preston Guyton

Most real estate agents don’t want to hear this but, an abundance of leads does not equate to business growth. In fact, too many leads could be the reason for a decline in deals.   Getting a truckload of leads sounds great, but if they're not turning into real business, what's the point?   Collecting leads like they're going out of style isn't doing us any favors if they just sit there. If you ever feel like you're swimming in a sea of leads but you’re still thirsty for actual sales, our guest will tell you why that’s happening. Entrepreneur, Preston Guy has cracked the code on turning those endless leads into real, profitable deals.   What’s the secret sauce to making leads actually work for you? How do you keep up with technology without losing that personal touch that seals the deal?   In this eye-opening episode, founder of EZ Home Search and Digital Maverick, Preston Guyton’s here to shake up the usual “more is better” mindset and show us there's a smarter way to work leads.   If you’re giving an agent too many leads, they get confused on what they should do. -Preston Guyton   Three Things You’ll Learn In This Episode     -More Leads Don't Always Mean More Business How can agents focus on quality over quantity to enhance their conversion rates? Is there a magic number of leads that’s just right?   -When Tech Meets Touch How do you blend cool tech with warm conversations?   -Give Older Leads a Second Chance Why should "old" leads get more love and how can you turn them into your next big win?   Guest Bio   Preston Guyton has carved out a stellar 20-year career in real estate, dedicating his expertise to guiding teams and businesses toward their sales and growth ambitions through targeted consulting, coaching, and networking. Guyton's mission centers on empowering real estate professionals to unlock their full potential and achieve their goals. He is deeply passionate about harnessing technology, systems, and community engagement to bring about innovation, efficiency, and value in the real estate sector. Always keen to expand his knowledge, Guyton values the opportunity to exchange insights and collaborate with fellow industry leaders and experts.    Check out Preston's game-changing strategies at Digital Maverick (https://digitalmaverick.com) and Easy Home Search (https://easyhomesearch.com). Follow Preston on Facebook and Instagram for no-nonsense advice and tips that hit home.