#3 - Building a community with Seth Godin’s tribalism-based marketing: People Like Us Do Things Like This

When building a community, there's one principle that lays the foundation for every community and culture around the world: People Like Us Do Things Like This. It's a sense of tribalism and a concept that Seth Godin (a global thought leader, entrepreneur, best-selling author, and speaker) brought to the world more than 10 years ago. Here, Seth Godin and Ben Grynol talk about marketing, community, and what it was like to grow up in Buffalo, NY. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. 🎙️ What Seth Godin & Ben Grynol discuss: (00:06) - People like us do things like this (04:21) - There isn't one Buffalo (08:32) - The rise of the interview podcast (10:45) - Professionals are expected to embrace consistency over authenticity (14:05) - New media is exciting because it's always changing (16:33) - Following the path to find the dynamics of the medium (18:18) - How do ads create value? (23:42) - Defining the culture to drive action (26:18) - Respecting people who like loud music (29:34) - How do you build community? (40:52) - Building a new path for learning 🔗 Helpful links: Become a Levels member: https://levels.link/itc Watch the conversation: https://youtu.be/bim08ixEYtc Transcript & show notes: https://levelshealth.com/podcasts/building-culture-at-a-startup-with-marc-randolph Learn about metabolic health: https://levelshealth.com/blog Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1 📲 Connect: Connect with us on Instagram: https://instagram.com/levels Connect with us on Twitter: https://twitter.com/levels Connect with us on LinkedIn: https://linkedin.com/company/levels-health Connect with us on TikTok: https://tiktok.com/@levelshealth