#4 - Performance marketing & brand equity: Earned & owned media for growth | Nik Sharma & Ben Grynol

Earned, paid, and owned media are some of the ways a start-up business might attract new customers and keep current ones. Growth leaders and CXO’s must understand how to strike a balance between performance marketing and brand equity development. Ben Grynol spoke with Nik Sharma, CEO of Sharma Brands, to discuss the advantages of each strategy and various sorts of growth levers. 🎙️ What Nik Sharma & Ben Grynol discuss: (09:16) - Understand the LTV of newsletter subscribers (12:40) - Intent of education, not acquisition (16:10) - Build up brand equity (19:00) - Give people brand FOMO (24:46) - Don’t trade brand equity for acquisition (29:19) - Lean into product-led growth (33:23) - Put in time, quality, and consistency (36:07) - Get the credit for connecting people (39:52) - Don’t incentivize referrals, make them premium (46:32) - Segment your waiting list Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. 🔗 Helpful links: Become a Levels member: https://levels.link/itc Watch the conversation: https://youtu.be/9mYrIF6xm10Transcript & Show Notes Learn about metabolic health: https://levelshealth.com/blog Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1 📲 Connect: Connect with us on Instagram: https://instagram.com/levels Connect with us on Twitter: https://twitter.com/levels Connect with us on LinkedIn: https://linkedin.com/company/levels-health Connect with us on TikTok: https://tiktok.com/@levelshealth