Simon Sinek on Purpose

Simon Sinek, popular business thinker and speaker, discusses the idea of "purpose" and how it ties into organizational success. Looking at things from a systemic perspective, Sinek argues that every organization should have a " why "--a foundational goal or mission that inspires employees and holds the entire organization together. Hartlepool Shell is one company known for its commitment to sustainable exploration, which Sinek believes has led to its success.