"Indistractable". Learn how to stay focused with Author Nir Eyal

Live Better Now - A podcast by Zach Rance

I recently sat down and had a conversation with Author Nir Eyal about his best-selling book "Indistractable". Ever get the feeling the world is full of too many distractions? This is a book on how to control your attention and choose your life. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Cutback Coach. Nir attended The Stanford Graduate School of Business and Emory University. For more on Nir and to download his free 80 page Indistractable workbook visit NirandFar.com Zach Rance, Certified Life Coach | Certified Nutritionist  Questions, Comments, or Business Inquiries Visit: Lifecoachzach.com ​or Instagram: @ZachRancey