36: #36 Why Chasing 10K Months Won’t Guarantee Success

You’ll often hear about the 10K goal — 10K months, 10K launches — like it’s the gold standard for business success. But let’s get real for a second. I’m here to tell you that this is not the magic number you should be focusing on. Sure, it sounds impressive, but it's not the full picture. It’s easy to get caught up in the revenue numbers and think that hitting 10K in sales is the answer to all your problems. But that’s not the case. What matters more is profit — what you actually keep after covering your costs, not just the revenue you bring in. I’ve seen so many business owners hustle to hit that 10K milestone only to find themselves barely breaking even, or even losing money after expenses. So, today we’re breaking down why hitting 10K isn’t the win it’s cracked up to be and how focusing on profit will serve you better in the long run. We’ll cover the reality of business expenses, how much it actually costs to bring in those big sales, and how focusing on the numbers that really matter can give you the clarity and peace of mind you need to keep growing your business in a sustainable way. Whether you’re in your first year or your tenth, this episode will help you refocus on what’s really important and give you a clearer path forward. ✨ The truth is, when you focus on profit, not revenue, you can create a more sustainable, enjoyable business. Let go of the 10K obsession and start focusing on what you truly take home. Helpful Links: 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me If this episode resonated with you, I’d love to hear about it. Tag me on Instagram @libbylangley and show me where you're listening from — whether you’re taking a break, batching content, or reflecting on your next big business move. Here’s to less pressure, more presence, and a gentler way of doing business. Libby x.