47: #47 Is Passive Income a Myth? What You Need to Know

Passive income sounds like the dream — money while you sleep, freedom from constant hustle — but is it really as effortless as it seems? Let's bust some myths. You’ve probably seen the shiny Instagram promises: set up a course or write a book, then sit back on a beach while the payments roll in. And yes, passive income can be part of a smart business model — I’ve had various products over the years, from books to courses, and it is a great feeling when someone buys something while you’re doing your weekly shop. But the word “passive”? That’s where things get misleading. Creating any passive income stream requires time, energy, and often upfront cost — whether it's writing the book, recording the course, or setting up the tech. And even after the thing is built, there’s ongoing work: marketing, SEO, managing platforms, maybe even paid ads or outsourcing. Affiliate links? Same thing. You still have to show up, talk about it, and keep it visible. So in today’s episode, I’m unpacking what really goes into creating passive income — without sugarcoating it. This isn’t about bursting your bubble; it’s about helping you make informed, strategic decisions. Because when you know what to expect, you can actually make it work — on your terms. ✨ When you treat passive income like a real product, not a pipe dream, you give yourself a chance to build something scalable — without the burnout. Helpful Links: 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me  If this episode shifted your thinking, I’d love to know. Tag me on Instagram @libbylangley and tell me what kind of “passive” product you’re dreaming of (or already have running). Let’s cut through the noise and build something that works for you. Here’s to smarter business, less pressure, and telling the truth about what it really takes. Libby x