63: #63 How to Build a Personal Brand That Attracts the Right Clients

Niching down feels terrifying — like you’re cutting off opportunities. But what if I told you it’s actually the simplest, most freeing way to grow your business with ease? Niching has a bit of a bad rep, doesn’t it? It can feel like saying no to perfectly good clients or opportunities. But in this episode, I’m showing you how niching can actually be the most liberating thing you ever do in your business — and how it can make you famous for what you do best. We’re not talking dry demographics here (no more “Sue, 52, with a Labrador”). I’m diving into how you — your values, your quirks, your delivery style — are the niche. And when you own that, everything gets easier: your marketing, your messaging, your services, your sanity. I’m also sharing how I’ve niched down to focus exclusively on my mastermind days (and why I love that decision so much), and how you can find your equivalent — the one thing that lights you up and gets you known. If you’re tired of offering All The Things and are ready to simplify while still growing, this one’s for you. ✨ Niching isn’t cutting people out — it’s calling the right people in. 🛠️ Helpful Links: 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me  What’s your niche going to be? What are you not doing anymore? Message me on Instagram @libbylangley or DM me on LinkedIn and tell me all about it. Here’s to doing less, earning more, and enjoying it so much more. Libby x