74: #74 Why Your Marketing Isn't Converting (and How to Fix It)

Today I’m sharing one of the most important — and honestly, most overlooked — truths in business: your marketing won’t work if you’re building your business upside down. So many business owners come to me frustrated that their marketing efforts aren’t translating into sales. They’re showing up consistently, posting all the right things, trying every tip and trend — but nothing's landing. And the reason is rarely the content itself… it’s that they’re missing the solid foundations underneath. In this episode, I walk you through my “House” analogy — where your foundations are your mission, niche, values, and ideal client; your walls are your offers and pricing; and your roof is your marketing. If you jump straight to the roof without doing the groundwork, it’s going to collapse (and so is your confidence). I share my own challenges with skipping straight to the middle (classic ADHD/autistic brain!) and how I’ve learned to go back to basics every single year — because clarity and alignment are never one-and-done. If you’ve ever wondered why your visibility isn’t translating into sales, this episode will change how you approach your business from the ground up. 🛠️ Helpful Links: 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me If your house is feeling a bit wobbly or your roof’s sliding off (metaphorically, of course), drop me a message on Instagram @libbylangley or find me on LinkedIn. I’d love to help you rebuild your business in a way that feels solid, spacious, and joyful. Here’s to building something that lasts — and loving the process along the way. Libby x