80: #80 How to Surprise and Delight Your Clients to Build Lasting Relationships

Want clients to rave about you, stick around, and share your work without you even asking? Then it’s time to tap into the magic of surprise and delight — and no, it doesn’t have to cost a fortune.  In today’s episode of Life in Business, I’m talking about something that has the power to transform how your clients feel about working with you: surprise and delight. We all know doing a good job is the bare minimum — what makes your business memorable is how you make people feel. I share personal examples of when businesses have blown me away with a thoughtful touch (including a bar of chocolate that genuinely made my day), and when the absence of that extra care has left me a bit cold. Whether it’s a handwritten card, a cheeky freebie in the post, or a small moment of unexpected kindness — those things stick. And more importantly, they build trust, loyalty, and long-lasting client relationships. You’ll also hear how you can apply this approach not just to existing clients, but to prospects too — and how a £40 box of sweets once helped me win a £5k contract. These touches don’t have to be flashy, but they do have to be human. If you’ve ever wanted to add more joy into your business — this episode is for you. 🛠️ Helpful Links: 🌀 Download the free guide: Feeling Stuck 📖 Read my book 💬 Work with me  What’s the best surprise and delight moment you’ve ever received as a customer — or given to a client? Tag me on Instagram @libbylangley or drop into my DMs on LinkedIn — I’d love to steal your ideas (in the nicest possible way). Here’s to making business feel a little more human, and a lot more joyful. Libby x