Dirk Abeel - Omnichannel
Life Science Success - A podcast by Don Davis PhD, MBA
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In this episode of Life Science Success, I interviewed Dirk Abeel. He is a consultant in Life Sciences who focuses on implementing a new commercial model called Omnichannel. If your commercialization efforts need a shift in focus this episode is for you. Notes: 1:02 Dirk's career in marketing, sales and sales enablement. 5:57 Dirk's work in Africa 7:17 What is Omnichannel 9:55 How Omnichannel is deployed 12:00 The power of data 15:25 The importance of mindset 19:37 The transition to the future may not be fully face-to-face selling 23:50 Engraining the behavior in the sales team 33:00 The importance of having the right data 36:24 Three questions: What excites you What concerns you What inspires you