Dirk Abeel - Omnichannel

In this episode of Life Science Success, I interviewed Dirk Abeel.  He is a consultant in Life Sciences who focuses on implementing a new commercial model called Omnichannel.  If your commercialization efforts need a shift in focus this episode is for you.     Notes: 1:02 Dirk's career in marketing, sales and sales enablement.  5:57 Dirk's work in Africa 7:17 What is Omnichannel 9:55 How Omnichannel is deployed 12:00 The power of data  15:25 The importance of mindset 19:37 The transition to the future may not be fully face-to-face selling 23:50 Engraining the behavior in the sales team 33:00 The importance of having the right data 36:24 Three questions: What excites you What concerns you  What inspires you