[EN] On purpose behind technology in business

KEY QUESTIONS FOR DIGITAL TRANSFORMATION OF TOURISM BUSINESS. The purpose behind tech is obvious for some but many small businesses resist having at least some online presence. Where to start? How to deal with the daily overwhelm of business management, augmented in times of economic uncertainty? CHECK OUT THE PREVIOUS EPISODE with Nick, sharing his analysis of COVID-19 impacts on tourism industry, most frequent strategic mistakes but also recipe for success of those entrepreneurs who managed to restart their business during this crisis with a radical yet inexpensive innovation.  IN THIS EPISODE we Debunk myths blocking many European entrepreneurs from having at least a website Reveal the most overlooked part of customer journey that should be digitised Show where to kick-start tech transformation if you are a digital alien  Disclose how a tourism consultancy redesigned its model of event management after COVID-19 paralysisDON’T FORGET TO SET A REMINDER to be notified about the next episode, in which Nick shares his personal story of developing his career from a travel blogger to tourism policy lobbyist in Brussels all the way to setting up the Digital Tourism Think Tank.  Lucia's Social Media:https://www.instagram.com/lightsoneurope/ https://www.facebook.com/klestincovalucia/https://www.linkedin.com/company/lights-on-europe/https://twitter.com/LightsEuropehttps://www.youtube.com/channel/UCYaXz2kfMeyzuYNpbu4IrLw?view_as=subscriber