Badass Branding with Beatrice Gutknecht | Ep.9

Your iPhone sucks! I would never buy an Apple device! But wait! How do you feel while reading this? If you're an Apple fan, you probably want to refute my outrageous claims. Demand an explanation... Why do you feel this way? (If you're not an Apple user, I'm sure you've had friends raving about why you should be. I know I have. Many.) - Do you own stock in the company? - Does my statement lose you $$? - Does it hurt Apple in any way? - And if you open up your iPhone, will if look much different than my Samsung? That's the ultimate branding experience! Steve Jobs was a branding genius. And he understood this better than anyone. No one remembers how much of a jerk he was or if he was or not a good person… We all remember his legacy. And people still defend it after his gone, and will continue to do so for a long time So how can YOU have a brand like this? Have fans who'll defend you from your enemies… We can't talk to Steve anymore, but we can talk to Beatrice Gutknecht about it. She's the founder of BADASSERY by B, the host of The Art of Branding Podcast, and the ultimate branding badass. Listen to this episode to learn how to be a Branding Baddass yourself! The Art of Branding Podcast: https://badasserybyb.com/the-art-of-branding-podcast/ Follow Beatrice: https://www.linkedin.com/in/beatricegutknecht/ Follow Darren: https://www.linkedin.com/in/darrenpallatina Follow Fran: https://www.linkedin.com/in/francallado