Digital Marketing Myths Exposed by a REAL Marketer! | Ep.17 - Lewis Kemp

Everyone's selling you marketing services, but real marketing isn't done in a void “You're building your personal brand” Personal brands don't pay the bills! Nor any branding efforts for that matter. And businesses that can't pay the bills don't last long. Don't get me wrong, you should be building your personal brand as the voice of your business. But don't do it in a void. Make sure that your branding efforts aren't getting in the way of business growth. Real marketing has: → Goals to grow the business’ profit → Measurable KPIs to assess → A positive ROI And you can do all this while building a brand. What you can't do is build a brand without revenue. In this episode we talked to Lewis Kemp about how to save your business from going under using REAL Marketing! Follow Lewis: https://www.linkedin.com/in/lewis-kemp-manchester/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado