Profitable Content Creation with Darren & Fran | Ep.8

How do you make your content creation efforts profitable? “My content is just building my personal brand.” Yes. It is. But it can also be an income generating activity… Otherwise, what are we doing here? You can’t have a business without income. So you can choose to have a: → Hobby as a content creator, or, → a Business stemming from your content. How? By not focusing on income. “What? Now you’re just being ridiculous, Fran” Am I? We’re all in a journey of transformation. I’m here. I want to be there. In other words, we all have goals. If you focus on helping your ICP reach their goals, instead of trying to just make sales to generate income… → They’ll pay you for helping them move closer to where they want to be. Now, how do you translate this into content creation, and specifically on LinkedIn? Listen to this episode of LinkedIn Marketing Mastery to find out! Follow Darren: https://www.linkedin.com/in/darrenpallatina Follow Fran: https://www.linkedin.com/in/francallado