The Shocking Truth About LinkedIn's Role in Your B2B Marketing Strategy | Ep.13 - Adriana Tica

“Oh no! The video feed is here…” “Impressions are already down…” “Now videos are exploding…” “They don't even engage…” How many times have you seen creators panicking because of platform or algorithm changes? Organic reach dying… I've been observing the same panic across platforms for almost a decade. The new thing comes. The old thing dies. Businesses die with the old thing. But some survive. Do you know which businesses not only survive any change but ride the wave of success? The ones who don't base their marketing on fleeting tactics. Tactics are trendy. They work for a while, then they don't. What advantage do these businesses have then? They have solid rooted strategies. Strategies based on the principles of marketing and human behavior which put them in a position to shrug when platforms change... ...to carefully observe the changes, and leverage those changes to their advantage. And it's not that hard. Are you ready to be on the side of those who move strategically? If you are, you can't miss this conversation! We had the honor of speaking to Adriana Tica about Marketing Strategies that actually work in this episode of LinkedIn Marketing Strategy. If you haven't heard of Adriana, get out from under that rock. She is one of the most strategic marketers on LinkedIn and shared how LinkedIn is just one piece of the puzzle. And a lot more... Don't forget to hit follow so you don't miss the next one! Follow Adriana: https://www.linkedin.com/in/adrianatica/ - https://www.adrianatica.com/newsletter/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/