Branding from the inside out.

Your brand isn’t your logo, your color scheme, or fonts. According to Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” Simply put, branding is not just what is seen, it’s what is felt. It’s a lasting impression. But how do you go about creating or improving such things tactically? In this episode Brad talks with Andy, partner and marketing logician at Liquis Digital, about what it really means to brand from the inside out and how you can develop your own brand in this way to stay relevant for the long haul. For more info go to: https://liquisdigital.com/episode16