7 Most Common Marketing Pitfalls & How To Avoid Them - Part One

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff takes a deep dive into marketing, talking about some of the biggest insights we’ve gained in over a decade of learning, failing, implementing, and shifting our own marketing strategy. In this two-part series, you'll find out what doesn’t work in marketing, what we need to be doing to set ourselves up for success, and how to start thinking like a marketing expert. You’ll also learn: The difference between the direct and indirect benefits of marketing Why branding and marketing are two completely different things  How to make sure all your marketing efforts flow together effortlessly Why every agent has the ability to put an iBuyer offer in front of the consumer    Quotes  A good marketing plan should be cohesive and build upon itself, fit together, and give the consumer a connected experience. -Jeff Glover   Marketing is not the end all, be all. It enhances everything else you do, the leads you’re generating, and the conversations you’re having. -Jeff Glover     Key Points  There are two benefits to marketing: the direct results and responses we get from specific campaigns or calls-to-action. Indirect marketing just enhances everything we’re already doing, like prospecting and sending out mail. While we can’t directly quantify it, it makes a huge difference in our visibility in our markets.  Most agents only look at marketing on a case-by-case basis, rather than one big picture that needs to flow together nicely. A marketing expert has a plan - they make sure their marketing activities aren’t standalone pieces, but part of an overall plan.  When it comes to marketing, most agents are thinking in terms of 30 days. Plan on going for no less than 6-12 months before you see results in anything that you’re doing in your marketing.  

Om Podcasten

Not just another Real Estate podcast filled with interviews and confusing, conflicting messages. 18 year veteran to the business and #1 agent in the state of Michigan (Top 25 in the Nation), Realtor, Jeff Glover shares with listeners EXACTLY what he and his team do to average between 900-1,000 closings annually. Jeff doesn't just have "big team", he actually walks the talk still to this day, closing over 100 homes a year himself personally! Tune in each week to a new episode of proven and immediately actionable strategies used by Jeff and his team on a daily basis.