Today’s Lead Gen Skills and Strategies: Social Media & Digital Marketing

In today’s episode of the Live UNREAL w/Glover U Podcast, we’re talking about one of the key areas agents need to have dialed in today, your overall online presence. From your website and Google to Zillow and social media, many factors encompass your digital marketing strategy, and in order to succeed today, it’s something we should be focusing on.    Jeff Glover will share key strategies you can implement to stand out, get more online engagement and increase your mindshare.    We also discussed: How to utilize Facebook Groups at the highest level  Why Canva could be weakening the impact of your marketing  The most impactful content you should be sharing  How to master both long and short form content    Quotes  Marketing that solves problems stands out. -Jeff Glover    Key Points  1. Social media is a tool, not the foundation of a successful business. It will never take the place of doing the things that grow and sustain your business, but rather it should enhance them, and give you a space to showcase all the awesome stuff you’re doing.  2. Promote buyer success stories just as much or even more than seller success stories. Buyer-focused content gives you the opportunity to share how you’re solving problems and helping your buyer clients save money, time and win in a multiple offer scenario.  3. Instead of using the “share to Facebook” or “share to Instagram'' feature, tailor and adapt every post to different platforms because they appeal to different demographics.