Lessons Learnt From Over 200 Business Acquisitions & Exits w/Jeffrey Hayzlett (Former CMO of Kodak)

Living The Red Life - A podcast by Rudy Mawer

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Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group.

Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time.

Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations.

CHAPTER TITLES

1:21 - Welcome Jeffrey Hayzlett

1:46 - Quick Overview of Jeffrey's Accomplishments

1:55 - Driving Businesses and Leading C-Suite Network

2:31 - Blending Corporate and Entrepreneurial Marketing

2:52 - Journey and Bumps Along the Way

3:20 - Scaling Through Acquisitions

5:27 - Hustle Versus Working Smarter

5:58 - Automate, Delegate, Eliminate

10:02 - Learning from Data in Big Companies

11:52 - Building Scalable Systems

13:24 - Importance of Team Dynamics