Brian Newman: Are Brands the Future of Cinema Funding?

Locarno Meets - A podcast by Locarno Film Festival

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Dive into the future of cinema in our latest podcast with Brian Newman, former Tribeca CEO and founder of Sub-Genre, as he looks at the future of film, festivals and streaming platforms through a new way of funding.

Through his company Sub-Genre, Brian explores the ever-evolving relationship between brands and cinema, working to bridge the gap and turn brand engagement into a new form of cinema, with Patagonia and Saint Laurent as great examples of how it could be done. Brian's aim is to explore the power of cinema to amplify brand values, reach underserved communities and navigate the delicate balance between commerce and art, opening up new avenues for marketing films beyond the traditional streaming model.

Subscribe to Locarno Meets for lively conversations about art, culture life and everything in between with the likes of Lambert Wilson, Ken Loach, Harmony Korine, Marianne Slot, Luc Jacquet, Zar Amir Ebrahimi, and more.

Locarno Meets is a Locarno Film Festival original production, brought to you by UBS.

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Host: Alexander Miller

Audio Producer: Jack Boswell

Video Producer: Claudia Campoli

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