Managing Luxury Marketing During Shelter in Place

As we write the playbook for marketing during a global pandemic, what is/isn't appropriate or realistic when it comes to marketing? Is now the time to cut advertising or invest even more? Is shifting to digital-only realistic? What strategies are important for brand reputation right now? Hear how other Luxury Portfolio members are approaching marketing during this difficult time.A conversation with: Kathy Forrester, EVP, Marketing & Strategic Initiatives, Kinlin Grover Real Estate, Cape Code, MA // Michael Phelan, VP of Marketing, Beverly-Hanks & Associates Realtors, Asheville, NC // Ashley Teixeira, Marketing Director, Windermere Real Estate, Seattle, WA.See the video recording of this episode at http://luxuryportfolio.com/conversations.Recorded on April 17, 2020.