#385 Dean Somerset: Life Lessons from Two Decades of Personal Training

In the last episode of the Lift The Bar podcast, we explored Harriet's journey as she transitioned careers to become a personal trainer. Today's episode features a guest at the other end of the spectrum.   Dean Somerset boasts 20 years of experience as a personal trainer. He is a world-renowned course instructor and speaker. Curious about how he achieved such success? This episode delves into his humble beginnings at a commercial gym, his strategies to build an initial client base, and his insights on making career decisions. We also discuss the ever-present debate: which is more important, lifestyle or money?    Timestamps   01:26- Imposter Syndrome  06:34- Why did Dean stay in a commercial gym for so long?  10:12- How important is it for new trainers to look for the right gym?  11:52- Did Dean ever consider being an employed trainer?  14:14- What would Dean change about his early career?  16:48- How to develop people skills.  21:42- Dean’s advice for a struggling PT  24:06- Focusing on lead generation inside vs outside of a gym.  27:10- What else should trainers do early in their career?  29:29- Why Dean didn’t open a facility?  33:47- What is the best piece of advice Dean’s ever been given?  33:57- What would Dean change about the fitness industry?  34:42- What would a national campaign for personal training look like?  35:28 Advice for a PT who has fallen out of love with coaching.    Find Out More About Dean: Website: https://deansomerset.com/  Instagram: https://www.instagram.com/dsomerset1/?hl=en    Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/  Website: https://liftthebar.com/  Free Trial: https://liftthebar.com/free-trial