LTBP #104 - Cathy MacDonald: Listening, Influence, Persuasion and Changing Minds

Great to welcome back Cathy MacDonald to the show! We cover some simple tips for improving your listening skills and then deep dive into how you can go about changing a client's mind. Timestamps 4.00 - why is listening so important 6.10 - tasks for improving your listening skills 10.00 - listening skills clip 15.10 - how to apply appropriate curiosity to conversations you have with clients 19.40 - why we're covering how to change clients minds 20.20 - what steps can we take as trainers to change our client's minds about things? 26.00 - why you can't actually change someone's mind, they change it themselves 28.00 - why information alone won't change someone's mind and may make the person less likely to change 34.40 - why helping change our client's minds is not about being manipulative, it's about improving lives 38.20 - why we have to be mindful of using the word "should"  41.30 - how to change a client's mind who believes breakfast is essential 43.00 - how to use hooks (the things that are important to that person) to help this process 51.00 - a sample script for changing a client's mind about breakfast 55.10 - why it's not always possible to change someone's mind 57.50 - whether we should have these types of conversations offline vs online