Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself

Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.           Timestamps: [04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym? [06.25] - The size of his first shed personal training gym. [08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load. [09.35] - 1-1 vs online training. [11.20] - Adding value outside of your in-person service. [16.20] - How he manages to sustain 40+ PT sessions? [25.50] - His onboarding app. [26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer? [28.20] - Why a website has been his main way of getting new clients in. [30.35] - His longer-term goals. [34.35] - How he feels about the potential of a second wave/ lockdown? [36.30] - Why LTB has been a huge part of his success. [38.50] - Just "be yourself" and why it's an important part of being a PT.     Find Out More About Tony: Website Instagram       Find Out More About LTB: Website Instagram Facebook