Google's Pablo Slough talks digital marketing and more!

How is performance marketing impacting marketing spend? How can CMO's rethink the balance of performance vs. brand spend? How is data impacting decision-making in companies? How do you use mobile / digital to cut through the noise? In this latest episode, I interview Pablo Slough, Google's global head of education for Google Marketing Services, to get the answers. We even talk about Google's latest announcements at Google I/O 2018! We talk about the future of digital marketing. What major trends are impacting marketer's ability to reach users and how data and analytics are impacting marketing best practices. Pablo shares tips and insights from large, well established companies like Coke and Target and how CMO's can approach the difficult game of balancing performance vs. brand marketing. We also discuss how brands can use valuable free content to pave the way to building strong relationships with customers. You won't want to miss this exciting interview. Listen now! --- Support this podcast: https://podcasters.spotify.com/pod/show/madmork-stories/support