#458 Charting a Sustainable Path in the Fashion Industry w/ Entrepreneur Allison Boyes

In this episode of the Main Street Business podcast, host Mark J Kohler invites special guest Allison Boyes, a young fashion entrepreneur and designer onto the show. They delve into Allison's journey from selling vintage clothing in high school to launching her own luxury label. Here are some of the topics they cover:The significance of hands-on experience and learning by doing in entrepreneurship.Allison's unique venture into creating luxury cowhide coats, discussing her sourcing methods and the challenges of material costs.The process of finding a manufacturer, with Allison's emphasis on keeping production within the US.Insights into the development of a brand identity, from selecting a color scheme to conducting photo shoots for marketing.The concept of a 'core collection' in fashion, and how this helps in brand recognition and consistency.Allison's plans for future collections, adding new elements to her existing line, and her ongoing efforts in marketing and brand promotion.The challenges and rewards of balancing entrepreneurship with personal responsibilities like motherhood.A discussion on the importance of staying true to one's values in business, as exemplified in Allison's decision to keep production local despite potential cost savings overseas.Check out my daughter Allison's business and website here:https://www.allimarye.com/ Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute demo. You don't want to miss this! Secure your tickets for the most significant tax & legal event of the year: Tax and Legal 360 Curious what my new certification is all about? Learn More Looking to connect with a rock star law firm? KKOS is only a click away! Grab my FREE Ultimate Tax Strategy Guide HERE! Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!