#481 The Best Strategies to Build Your Personal and Business Brand w/ Mike "C-Rock" Ciorrocco

In this episode of the Main Street Business Podcast, Mark J Kohler welcomes Mike "C-Roc" Ciorrocco, the man behind the 'What are you made of?' movement and the CEO of People Building, Inc. The duo dive into the concept of brand building to grow a business.Here's what you can look forward to in this episode:Mike shares his journey from the mortgage industry to becoming a renowned performance coach, public speaker, and author, focusing on personal branding and business growth.He provides valuable insights into the mindset shift needed to see oneself not just as a professional in a field, but as a unique brand with a valuable message to share.Mark and Mike discuss the current landscape of personal branding and marketing, including the impacts of consistency, authenticity, and networking.Mike introduces his unique approach to building a brand, emphasizing the importance of aligning one's thoughts, words, actions, and environment with their mission.He underscores the importance of networking and community in building a brand, sharing how his agency provides a supportive network and comprehensive resources for clients.The significance of resilience, mental toughness, and maintaining a clear vision amidst challenges in the entrepreneurial journey is also discussed.Book a FREE discovery call with Mike's Podcast Networking Agency - https://that1agency.com/ Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute demo. You don't want to miss this! Secure your tickets for the most significant tax & legal event of the year: Tax and Legal 360 Curious what my new certification is all about? Learn More Looking to connect with a rock star law firm? KKOS is only a click away! Grab my FREE Ultimate Tax Strategy Guide HERE! Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!