Defining Success Within The Ecommerce Journey with Kelley Thornton

Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton,  the founder of Purchase Point LLC.Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decrease churn rate, and why defining a customer avatar is so critical. Furthermore, Kelley sheds light on why he ventured into men's skincare and how their company is transforming men's skincare routines with its high-quality, highly effective products. Listen to this episode to get your dose of ecommerce insights and learn from a game-changer in the industry. Episode Action Items: To find more information about Kelley Thornton:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.