Email Marketing What You Need To Know During The Holidays with Scott Cohen

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy.Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era.Scott shares about the journey of winning strategies - from cart abandonment tactics to seasonal content adjustments - that have led to substantial conversion boosts for businesses like a noted mattress retailer that he has worked with. And if you're gearing up for the holiday season, pay close attention as Scott delivers actionable advice on how to make your email campaigns count!Featuring real-world success stories and practical tips for any budget, our conversation will explore whether to outsource your email marketing or keep it in-house, the importance of a thorough marketing calendar, and selecting the right email service provider for your business needs.So, whether you're a retailer, an e-commerce giant, or just looking to learn more about effective email marketing strategies, stay tuned—this episode is packed with insights to help you 'get your email ducks in a row' and drive incredible ROI for your business. Episode Action Items: To find more information about Scott Cohen:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.