Influencer Marketing – What You Need To Know in 2021 With Paul Benigeri

This week's guest, Paul Benigeri, is the co-founder of Archive.ai, an AI software startup that helps fast-growing consumer brands automate & scale their digital marketing, workflows, starting with influencer marketing.Not sure what influencer marketing is all about or you do know what it is, but you don't know how to use this type of marketing in your business? Then, you will want to listen to this episode where Paul discusses with Andy the benefits of influencer marketing in 2021.Discover what a nano influencers is and how to leverage nano influencers to grow your website. In addition, this episode discusses marketing budget and how much of your marketing should be allocated to influencer marketing and how influencer marketing has changed over the last few years.Episode Action Items:To learn more about Paul Benigeri and Archive.ai visit www.archive.ai to learn more or information. Paul will respond to all inquiries when you mention that you heard him on the Make Each Click Count Podcast!ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.