Talking Analytics – Why It’s Important with Jo Davis

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth.Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how they emphasize first-party data accuracy, often differing by 5-10% from GA4. She discusses the process involving collecting comprehensive customer data to create a powerful profile for each individual. Listen as Jo and I talk about "Sweet Intelligence" (SI), a specialized version of AI tailored to the needs, quality data being the foundation. Learn why having actionable intelligence is crucial for informed decision-making and business growth. Episode Action Items: To find more information about Jo:https://sweetanalytics.com/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.