The Science of Predictable Advertising with Skip Wilson

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing.In this episode, Skip shares tremendous insights into his business model, which includes a unique combination of direct clients, white-label arrangements, and collaborations with referral partners and agencies. We'll dive deep into how Skip's company excels at paid ad execution, focusing on performance creative, and avoids traditional branding tasks.Moreover, Skip divulges valuable advice on campaign management, stressing the importance of continuous improvement rather than a pass/fail approach. We'll also explore his company's flexible month-to-month contract structure and how they leverage various advertising platforms, from Google to Meta, to deliver exceptional results.Whether you're interested in learning about innovative advertising strategies, understanding how to improve underperforming campaigns, or exploring how modern marketing agencies operate with the help of AI, this episode is packed with actionable knowledge. So, grab your notepads and let's get started!Learn more:Skip's LinkedInDRAFT Media Partners websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.