Using Subscriptions To Catapult Your Customer’s Average Lifetime Value With Ben Fisher

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value.Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model.Ben shares what makes for a successful subscription and what somebody needs to think about when putting together the effort to have a subscription program.Learn some creative ways Ben has seen to entice customers into signing up for a subscription and some mistakes that businesses make when creating subscriptions that cause them to be unsuccessful. Find out some actionable steps Ben recommends for companies thinking to launch a subscription business and for those who have a subscription service already but don't have many sales.Episode Action Items:To find more information about Ben, go to:Rodeo or email [email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.