138 – You don’t have to be a b*tch to succeed in fashion with Elizabeth Stiles

Elizabeth Stiles is a straight-talking fashion buyer turned small business consultant.She helps fashion brands with their marketing, manufacturing and mindset, and has worked with clients such as Lucy & Yak and Olivia Rose.Discover: How to find your USPWhy Elizabeth won't buy from AmazonHow not to commit your life savings to stock when you launch a businessWhy you should focus your product development on your ideal customer not on yourselfHow to stand out as a small businessMentioned in this episode:Film: Greed: Steve Coogan - about a billionaire fashion tycoon who runs a chain of high street stores that use cheap labour in low-cost countriesBook: That will never work: The birth of Netflix by the first CEO and co-founder Mark RandolphMore Elizabeth StilesElizabeth Stiles websiteElizabeth Stiles on InstagramStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.