142 – Julie Deane OBE, Cambridge Satchel Company

Julie Deane OBE, set up the Cambridge Satchel Company in 2008 with £600 and went on to make it a global, multi-million pound business. But behind the success story, there was a lot of hard work, including having to set up her own factory in Leicestershire almost overnight. In this interview, she tells the story behind the brand, and talks about how the business has evolved over the last 12 years. Discover:Why she ended up setting up her own factory and why she'd recommend that any other brand should do the sameWhat advice she would give to someone setting up a British-made brandWhy she decided to manufacture the bags in the UKHow Julie holds a world record for listening to business pitchesWhy a new business should never call themselves a brandHow investment changed the business Shownotes www.makeitbritish.co.uk/142 More Cambridge Satchel CompanyCambridge Satchel websiteStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.