145 – Revisited: James Eden, Private White V.C.

How do UK manufacturers and brands compete with huge overseas factories and the likes of Black Friday discounting?In this episode, I revisit an interview I did back in 2018 which is still very relevant today.It's a ‘no holds barred’ interview with James Eden, owner of Private White V.C. who tells me how he’s turned a clothing factory that solely manufactured for other brands, including Burberry, into one that makes 90% own-brand luxury clothing sold direct to the customer.Find out how (and why) James took on this challenge and his unique costing policies which have helped his business stand out in the crowd.It's great advice for any British-made brand or UK manufacturer.DiscoverThe history behind the Private White V.C. brandWhy James decided to switch his factories production from solely manufacturing for other brands to launching his own labelAdvice he’d give to other manufacturers that want to launch their own brandThe challenges the factory faced when supplying big brands and retailersThe pros and cons of selling wholesaleHow he’s flipped his pricing strategy on its head and the reaction that it’s had with their customersHis decision to offer transparent costingsWhy good design is so importantHis thoughts on Black Friday – “zero discount on everything”How to build a loyal customer baseHis initiatives to recruit and develop staff and skills Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.