191 –Building a great British brand – Julie Deane CBE

Julie Deane CBE, set up the Cambridge Satchel Company in 2008 with £600 and went on to make it a global, multi-million-pound business.But behind the success story, there was a lot of hard work, including having to set up her own factory in Leicestershire almost overnight.In this interview, she tells the story behind the brand and talks about how the business has evolved over the last 12 years. Discover:Why Julie ended up setting up her own factory and why she’d recommend that any other brand should do the same 03:21What advice she would give to someone setting up a British-made brand 14:18Why she decided to manufacture the bags in the UK 16:30How Julie holds a world record for listening to business pitches 21:29How investment changed the business 25:28The lessons Julie learnt on the way as the business began to grow 31:57The inspirations behind the other products in the Cambridge Satchel range 38:26What the future holds for Cambridge Satchel and why they are proud to wave the flag for UK manufacturing 46:59More Cambridge Satchel Company About the Cambridge Satchel Company Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.