Brand Archetypes with Nathan Fulwood

We were joined by Founder and Strategy Director of Create Future, Nathan Fulwood, to discuss branding and brand archetypes in particular.   Nathan explained to us the importance of brand consistency internally and externally, how brands tend to fit into one or two archetypes and how businesses can embody and demonstrate their personality in various ways.   It was great to chat with Nathan as he brought so much knowledge and plenty of great examples!   We discussed:  00:00 -  Nathan's background and what Create Future get up to  05:35 - Why is branding important?  10:40 - How is a business's identity shaped?  16:32- What are brand archetypes?  20:02 - How does a business get its identity across?  23:20- What can people do to Make Things Better?   You can find Nathan's blog on Brand Archetypes here: https://www.createfuture.com/blog/2020/9/9/brand-archetypes-and-how-to-use-them  Cheers for listening and we hope you have a great rest of your day!