147: Does the Number of Social Media Followers, Streams, and Views Matter in 2021 & beyond for Musicians?

Does the number of followers you have on any of the social media platforms, or how many streams you get, or how many views you get matter? Kind of. But there is a whole lot more that goes into it than just that. Those are vanity metrics. In this video, I discuss what really matters for musicians when building a business.  To learn more about Phillip Stutts visit https://www.phillipstutts.com.  Join the Academy:https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG  https://www.instagram.com/makingitwithchrisg/  Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.  What's that sound?I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.