Howard Bloom 4

EPISODE 92: Says former chairman and CEO of Mercury Records, Danny Goldberg in his book Bumping into Geniuses, Bloom’s “interest in rock and roll had more to do with the study of mass psychology in action than furthering the aggrandizement of spoiled rock stars. He approached PR as an applied science.” In fact, Bloom used his science to invent simple correlational techniques and no-cost market research tools. He joined the resulting data to what he calls “tuned empathy” and “saturated i...